Amazon Product Competitors
Research Tool

Rivals is a competitive analysis tool in Columbus17 that helps you discover and analyze top-selling Amazon products similar to yours. It reveals key competitor insights like pricing, sales rank, reviews, and more.

Rivals allows you to understand what’s working for successful sellers in your niche. By analyzing their listings and pricing strategies, you can identify profitable gaps and improve your own product positioning.

Yes. Rivals lets you directly compare your saved ASINs from My List or products found in Blackbox with other top-performing listings to evaluate how your offer stands in the market.

You can view competitors’ prices, estimated sales, BSR (Best Sellers Rank), ratings, review counts, and listing quality indicators. This helps you make informed strategic decisions.

Absolutely. You can easily save any ASIN from Rivals into My List to monitor and track it later using the ASIN Tracker.

Columbus17 collects and updates real-time and historical data directly from Amazon, providing accurate and current competitor insights you can rely on.

Yes. Rivals integrates seamlessly with Blackbox, My List and Google Trends Integration for keywords in listing, allowing you to switch between discovering new products, analyzing competitors, and saving promising ASINs effortlessly.

By understanding your rivals’ pricing trends, review growth, and performance, you can refine your strategy, optimize your listings, and identify overlooked product opportunities.

Yes. When you save a rival ASIN to My List, you can use the ASIN Tracker to monitor changes in price, sales rank, and other metrics over time.

Rivals is built specifically for Amazon sellers who want a clear, data-driven view of their competition. Combined with Blackbox and My List, it gives you a complete edge in product research and market positioning.