Category Velocity Insights: How We Track Amazon Category Momentum in Real Time

Amazon categories are constantly moving. Some are gaining momentum rapidly, while others quietly slow down — often before most sellers notice.

To help sellers stay ahead, we built Category Velocity Insights — a snapshot-based analytics system that reveals which categories are accelerating, stabilizing, or declining across different Amazon marketplaces.

What Is Category Velocity? Category velocity measures how quickly a category’s market conditions are changing. Instead of focusing only on static metrics like total products or best seller rank, velocity captures movement — growth, decline, or stability over time.

Why Static Category Data Isn’t Enough Traditional category analysis shows where a market stands today, but not where it’s heading. Sellers who rely only on static data often enter categories too late or exit too early.

Our Core Design Decision: Snapshot-Based Analytics Instead of recalculating category data on every request, we store historical velocity snapshots. Each snapshot captures category momentum at a specific point in time, allowing accurate comparisons without slowing down the dashboard.

Instant Dashboard Load — No Time Filter Required When you open the Insights dashboard, Category Velocity loads instantly. We automatically display the most recent snapshot per category and marketplace, giving you an immediate view of what’s happening right now.

Time Phases Are Optional, Not Mandatory Time phases like 1D, 7D, or 1M are exploration tools — not blockers. You can apply them only when you want to analyze recent changes or compare category behavior across different periods.

Built for Multi-Marketplace Analysis Category Velocity Insights works seamlessly across marketplaces. Whether you’re comparing Amazon US and Amazon Turkey or planning international expansion, velocity reveals where momentum is building fastest.